This caused a mass migration of users from Vine to Instagram for nothing else but increased video length. When Instagram launched its video feature in 2013, users could create and share short-form videos of a maximum duration of fifteen seconds. In the words of a former Vine executive, ” Instagram video was the beginning of the end.” The reason for Vine’s demise is due to multiple factors.

The original app was renamed Vine Camera but faded into obscurity after suffering poor reviews and usage. It then announced a reconfigured app allowing creators to share content to a connected Twitter account only. Just four years after it was founded, Twitter discontinued the mobile app, allowing users to view or download content on the Vine website. Vine became a massively popular platform, attracting 200 million users in the first two years, including countless celebrities. Twitter acquired Vine for $30 million before the app was even launched. Hofmann, Yusupov, and Kroll pitched the idea for Vine to Twitter because they believed the short-form vlogging service would complement Twitter’s short-form microblogging platform. The platform was founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in 2012, who had the vision to help people capture casual moments in their lives and share them with their friends. Vine was an American video social networking platform with a focus on looping video clips of six seconds in length.

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What happend to vine